Google Ads Best Practices
Google Ads Best Practices I've been a freelancer managing numerous Google Ads accounts since 2013 and one of the questions I'm often asked is what are Google Ads best practices? My answer is this - find every variable that you can and optimise it for return on ad spend. But first the basic account settings need to be applied correctly, so what are they and how should we deal with them? Google Ads Account Structure The structure is: Account Campaigns Ad Groups 1) Account At the account level, you enter your business and billing information. This is also where you control users of the account and set their access levels. It's also where you set up account linking for Google Anlytics and Search Console, your Youtube channel, and a number of other applications. You'll also find account preferences here and one very important setting that you must check. Account level settings apply to all campaigns under the account, and hence to all ad groups in those campaigns. Time Zone When your Google Ads account was set up - you, or whoever set up the account will have selected a time zone. There are two options [...]