Search Engine Optimisation
We all want “free” traffic from Google and the other search engines. Rank at number one for a search phrase with significant search volume in your business niche, and you’re going to make money.
I’ve been involved with SEO since 2004 and I’ve seen what great rankings mean for a business. In short, it can easily add Millions in turnover in a very short space of time. I have at various times helped businesses do that.
The most exciting thing I’ve ever witnessed was a business frantically recruiting staff to deal with a 300% rise in enquiries.
I didn’t learn SEO from a book or a Youtube video. I built my own websites and experimented with SEO techniques to find out what worked. Then helped businesses do the same thing.
But that was a few years ago, and things change.
SEO today isn’t what it was 10 years ago, or even 2 years ago.
Frequent updates to the Google algorithm have weeded out some of the tricks that enabled a page to rank for a specific keyword.
Which is bad news for anyone these days looking for a short cut to rankings. They do still exist, but they come with a high risk of being banished from Google overnight.
If you ever end up on Fiverr buying SEO gigs, sooner or later you’ll find that that’s true. You can’t get lasting rankings for a few hundred pounds. There are too many competitors in any niche with money attached to it, for that to work even in the short term.
I must admit, I practically avoided SEO for about 5 years, becoming an expert in paid traffic generation in the process. But the allure of “free” is always there, so recently I’ve dived back into the SEO world and here’s how it splits up:
Either you embrace all the high risk techniques available – usually linking via PBN sites and accept the risks, or,
You find multiple long tail search phrases that can be targeted and build great content, a lot of great content. Add in some legit guest posts for backlinks and you’ve got a strategy.
“people always overestimate what they can achieve in a year, and underestimate what they can achieve in 5 years”
I forget who said that, but it’s true – tortoise and hare stuff.
Of course, if you’re paying for SEO, that’s not what you want to hear. Just like an overweight person doesn’t want to hear that they have to consume 500 calories a day less, For ever.
But we both know that this short term thinking doesn’t work, either for dieting, or lasting traffic results. Real change happens with dedicated and persistant effort.
That means that you need to believe in a process and have the budget to back it.
But that doesn’t solve the connundrum of paying for possible future results. Nobody likes to do that.
Unless they pay for their children’s private education.
I’m rambling a little, but this means a great deal to me and it’s impossible to convey easily, so I choose metaphors.
Bottom line, I have researched the current state of things. I’ve paid money to learn what currently works. And I’ve implemented it on my own experimental websites.
With great results.
I’ll guarantee you this, most of what’s peddled as SEO these days is nonsense.
The basis of SEO is keyword research and there are a plethora of tools available to help you find keywords and search volumes.
They are practically useless.
Even if they were accurate, the same information is available to everybody and it becomes a very small world of thousands of people chasing the same keyword rankings.
There’s a better way, and I’ve found it, and proved it.
You can engage me to help you do the same thing. My day rate is £500 and I’d need at least a day a month.
As with everything I do, there are no binding contracts and there’s a 30 day unconditional money back guarantee.
So there’s a risk for both of us, and I’m somewhat risk adverse.
For that reason, let’s hop on a call and see if we’re a fit.